Yes, such a long and bold title, BUT compared to a few other brush and sponge cleaners, I find that this one works the best. My sponges look brand new and my brush bristles feel nice again. This stuff breaks down a lot of the makeup on your brushes and such. I didn't have to wash the brushes more than once with this shampoo to ensure everything was off of them (only once so far I had to do it twice with caked on product of a very dense brush where product went deep in the bristles). Plus with this price point, I am VERY HAPPY with the results!