I bleach my hair regularly so it needs a lot of TLC. I have been using hair oil and heat protection for as long as I can remember, trying very affordable brands all the way up to more premium/luxury ones. This product is just as good as the (way) more expensive ones, If not better! After towel drying my hair, I comb my hair first and then put 1-2 pumps on each side from the ear down. I let it sit for a few minutes before blow drying and straightening. My hair feels super soft and healthy and has a nice shine to it. Extra points for the lovely smell.