This blush gives a nice, pink glow to the cheekbones and cheeks. In the product picture, the girl rubs the ball directly on her skin (fair enough, maybe this is just for the ad or the promo pictures). Out of curiosity, I tried the same method and I ended up with too much product on my face. I switched to lightly dabbing my brush onto the ball and voila, it turned out perfectly. The texture is very nice and smooth, easy to blend and lasts all day. I put a bit of powder blush on top and I love it.